October 1, 2014
It's All About Execution

It’s All About Execution

A non-profit client of mine recently handed me a report. This report focused on donor development and outlined the organization’s plans to grow deeper relationships with those on their database.

It was an impressive report. Really. There were statistics, graphs, charts, and spreadsheets. It was attractively designed to the point that I really wanted to read it. But after looking at it I simply stated something like, “Great report. Really impressive. It will never happen.”